The People's Pre-Game
An entertainment experience blending music, hospitality, and brand activations during marquee moments in the year's sports calendar.
NPU hosted The City's most anticipated Big Game party at Pier 70. Welcoming 10,000+ fans each day as VIP's and celebrities filled the 140,000 sq ft warehouse for three unforgettable nights sponsored by DirecTV, AT&T and PepsiCO.
February 2026, the bar was raised at Pier 80. Three massive days, 3 genres of music 60,000+, fans and the largest guest experience first celebration centered around the biggest weekend in sports.
A young truly engaged local fan base + a VIP traveling audience in town for the Big Game - X3 Distinct Demographics.
Three days are uniquely programmed to create diverse local engagement with national influence and exposure.
Unlike most Big Game events that cater exclusively to traveling VIP audiences, The Lineup attracts tens of thousands of young, highly engaged local party goers while seamlessly entertaining thousands of VIP's, brand partners, celebrities and dignitaries.
* Demographic data from Tixr across all 3 events
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Dip in and start strong: savory snacks as we say hello!
Amplified by brands that make every moment come to life
One last bite. Take a warm chocolate chip cookie on your way out.
"Electronic dance music takes center stage on San Francisco's biggest music and entertainment stages."
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"Singer bashes and beats on play a large role in making this a fully immersive experience."
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"NPU Live... is anything anyone could ask for — exciting, unique, and full of surprises."
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"The largest gaming gathering at Pier 48, making Esports history in San Francisco."
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AP & San Francisco Chronicle Super Bowl event round-ups featuring our concerts appeared in more than 30 outlets nationwide (and in Canada).


























