The People's Pre-Game

An entertainment experience blending music, hospitality, and brand activations during marquee moments in the year's sports calendar.

THEN.

NPU hosted The City's most anticipated Big Game party at Pier 70. Welcoming 10,000+ fans each day as VIP's and celebrities filled the 140,000 sq ft warehouse for three unforgettable nights sponsored by DirecTV, AT&T and PepsiCO.

NOW.

February 2026, the bar was raised at Pier 80. Three massive days, 3 genres of music 60,000+, fans and the largest guest experience first celebration centered around the biggest weekend in sports.

0 FANS PER DAY

A young truly engaged local fan base + a VIP traveling audience in town for the Big Game - X3 Distinct Demographics.

Three days are uniquely programmed to create diverse local engagement with national influence and exposure.

Age
59%
AGES 24–35
59% Ages 24–35
19% Ages 35–44
17% Ages 18–24
Gender
50/47
M / F SPLIT
50% Male
47% Female
0 LOCAL
+
0 VISITORS

Unlike most Big Game events that cater exclusively to traveling VIP audiences, The Lineup attracts tens of thousands of young, highly engaged local party goers while seamlessly entertaining thousands of VIP's, brand partners, celebrities and dignitaries.

* Demographic data from Tixr across all 3 events

THREE DAYS.

Guest Experience

We believe the details matter. From surprise brass band performances to handing out warm late-night cookies. Our guests trust us to entertain them, make them feel special, and create lasting memories. We appreciate our fans and make sure they feel it at every event.

Space

Our locations are as unique as our shows. From giant warehouses to city streets and unconventional spaces. Giving people access to places they'd never normally go, and transforming spaces into unforgettable experiences.

THREE GENRES.

Art

Artists are at the heart of our shows. We work with local and national creators. From large-scale sculptures and roaming bands to performers, actors, and local makers to create memories and experiences.

Talent

Three genres over three days, each night led by one of the world's biggest headliners. While the music and audience change, the experience stays the same. World-class production, sound, and unforgettable entertainment for all.

THREE DISTINCT CROWDS.

Food + Beverage

Hyper-local and seriously delicious. We bring in amazing local restaurants so our guests can enjoy the best food in town, while supporting small businesses. Don't forget your cookie! Fresh baked - warm Chocolate Chip Cookies at the exit… for everyone!

Brand Partners

We partner with brands that understand who we are and what our fans love. Together, we create experiences that hit different. Blending music, energy, and community into every moment.

THE PEOPLE
HAVE SPOKEN.

★★★★★

“ABSOLUTELY loved participating in this!! Such a beautiful way to connect 🥵🥵🥵🥵

★★★★★

“This was so dope! 🥵 I’m the girl in the second photo 😊

★★★★★

“The entire venue was set up so well. 🔥

★★★★★

“Last nite was 🔥🔥🔥🔥🔥

★★★★★

“So grateful to have lived this night with yall 🥹❤️

★★★★★

❤️🙌🔥 SF is the place to be even for Super Bowl week. 💯😎 The Bay is 🔥😎

JOIN THE CONVERSATION ON INSTAGRAM

The details nobody expects
are the ones everyone talks about.

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ON
THE
WAY
IN.

Guests arriving

Dip in and start strong: savory snacks as we say hello!

WHILE
YOU'RE
HERE.

Race car brand activation

Amplified by brands that make every moment come to life

ON
YOUR
WAY
OUT.

Guests with cookies

One last bite. Take a warm chocolate chip cookie on your way out.

"Electronic dance music takes center stage on San Francisco's biggest music and entertainment stages."

"Singer bashes and beats on play a large role in making this a fully immersive experience."

"NPU Live... is anything anyone could ask for — exciting, unique, and full of surprises."

"The largest gaming gathering at Pier 48, making Esports history in San Francisco."

AP & San Francisco Chronicle Super Bowl event round-ups featuring our concerts appeared in more than 30 outlets nationwide (and in Canada).

0 POTENTIAL IMPRESSIONS Based on total audience/follower counts across all platforms (not deduplicated)
0 LIKELY IMPRESSIONS Realistic estimate of 5-15%
$0 EQUIVALENT AD VALUE Conservative estimate based on $5 per thousand impressions. Cost per benchmark for news/entertainment/sports coverage.
$0 TOTAL ECONOMIC IMPACT The combined effect of labor income and economic output generated by event activity.
$0 OUTPUT The cumulative market value of dollar spending across all industries.
$0 LABOR INCOME Wages and benefits earned by workers supporting event activity.
Labor Income Breakdown
Restaurants32%
Event Services28%
Hotels18%
Transportation14%
Retail8%

BE A
PART
OF WHAT'S
NEXT.

LET'S TALK